In Philip Eubanks' and John D. Schaeffer's essay, "A Kind Word for Academic Bullshit: The Problem of Academic Writing", there is a focus on bullshit and what it means and portrays about the bullshitter. I chose this segment of the essay about sales representatives, as it raised two questions for me: "Is their sales pitch bullshit if they sincerely believe that their product really is what's best for their customers? Or does their biased position render them bullshitters no matter what their beliefs are?" (p. 387)
Here, there are two questions raised: Is it bullshit if they believe what they are saying? Or, due to their knowledge of the product, could they be considered liars instead of bullshitters?
I have to argue that if their sales pitch mimics their beliefs regarding the quality of a product, that this is in no case bullshit. Although it may not be to the expectations of the client, the sales representative did give his or her direct thoughts and feelings about a specific product that worked to their liking. One cannot render this bullshit, as it is a complete and true fact regarding the experience and attitudes of a single person. If a customer were to purchase this product and find out he or she is unsatisfied with their purchase, they might be able to consider the product "bullshit", but I think that to consider the sales representative's speech "bullshit" would be improper. The sales rep could have given an honest pledge about his or her positive review of the product they are selling. With this being said, a new question is raised: Is the sales representative just bullshitting his knowledge about a product, or is he lying about his knowledge of his product just to make a sale?
This brings me to my second question: Aren't sales representatives liars rather than bullshitters if they knowingly persuade a customer into buying a product that they themselves render as useless or merely a piece of garbage? Eubanks and Schaeffer describe the sales rep as a bullshitter in this instance. However, according to Franfurt, a liar "believes that the statement is false and intends by making it to deceive" (
On Bullshit, Harry G. Frankfurt, p. 8). In Franfurts eyes, the sales representative would be a liar, not a bullshitter. I feel that in this sense, the sales representative would indeed be a liar rather than a bullshitter, and his own speech is also not bullshit, but a lie.
I think this reading brought up two very interesting questions about the difference between bullshitting and lying. I think we have all had a similar occurence in our lives, and not necessarily with a sales representative, but from tv sports stars, actors and actresses, and even our own parents (we all know they didn't really have to walk to school 10 miles up hill and bare foot). We are confronted with what might be rendered as a bullshit speech, or it could just be another lie. I guess in some regards, we'll honestly never know if it was just bullshit, or if it was said to honestly deceive us.